5851 Premiere Ave, Lakewood, CA 90712

Provided by The Whipple Group

Nick and Nicki, thank you for reaching out and for giving me the opportunity to put this proposal together.

I really appreciate you trusting me with something this unique.

Everything I am going to reference is detailed below, but I wanted to explain my thinking since this property does not fit neatly into a single buyer box. Because of that, I have been very intentional about identifying the right buyer avatars and building a strategy around them.

The first buyer avatar is a traditional investor who does not intend to live on the property and is looking for either a long term rental or short term rental opportunity, similar to how the property is currently being used. I have outlined a specific marketing plan focused on reaching that investor audience.

The second buyer avatar is someone seeking a multigenerational living setup. This could be couples with a new baby or young child, buyers with an aging family member who has outgrown their home, or empty nesters looking to downsize from a larger property with stairs and live closer to family. I have detailed how I would market directly to that audience as well.

The third buyer avatar is an owner occupant buyer who may be priced out of a traditional single family home given today’s affordability and interest rate environment, but who could qualify by offsetting their debt to income ratio with rental income from tenant occupied units or short term rental use. I have outlined how I would position the property to appeal to that buyer profile.

To be clear, the strategy is to market to all three buyer avatars simultaneously, not just one.

These approaches work together to create the widest and most targeted exposure possible for a property like this.

If there is anything you feel I may have missed or something you would like to explore further, I am open to your feedback. If you want more detail or clarification on any part of the strategy, I am happy to walk through it with you.

Thank you again, and I am looking forward to our call.

Beatrix Whipple
CEO & Realtor of The Whipple Group
562- 972-4336
Beatrix Whipple Lic#01355505 | KW Pacific Estates Lic#01917184

Property Overview and Buyer Positioning

This property consists of a main residence with three bedrooms and one bathroom, a one bedroom one bathroom unit, and a studio unit. The flexibility of this configuration opens the property up to multiple buyer profiles rather than a single lane.

Primary buyer avatars include:

1. An investor seeking a multi unit income property with strong current or future cash flow potential,
including the ability to operate or optimize the units for long term or short term rental use.
2. A multigenerational buyer looking for separation of space while maintaining proximity, ideal for extended family living, aging parents, or adult children.
3. An owner occupied buyer who is priced out of a traditional single family residence but wants to build equity by living in one unit and renting out the others, potentially qualifying using rental income on the non-owner occupied units to offset DTI.

This property will be marketed with a deliberate three pronged strategy to ensure exposure to each of these buyer segments.

Strategy A

Investor Buyer Marketing Strategy

Direct outreach to investors already within my database who have expressed interest in income producing properties.

Direct outreach to agents in my network who represent investor buyers, sharing detailed financial and use case information.

Professional marketing collateral including architectural grade photography, 3-D virtual walk-through, floor plan and a professionally shot and edited walk and talk listing video highlighting the property’s income potential.

Deployment of paid YouTube and Google advertising targeted to relevant investor demographics using the listing video.

Creation of a professionally designed offering memorandum outlining current and projected income to clearly communicate the investment opportunity.

Collaboration with lenders in my network to position the property as a strong DSCR loan candidate and market it to their investor clients.

Paid placement on LoopNet to increase exposure beyond organic reach and capture investor leads directly from the platform.

MLS placement to ensure syndication across hundreds of consumer facing real estate websites.

Strategy B

Multigenerational Buyer Marketing Strategy

Direct outreach to all contacts in my database positioning the property as a unique multigenerational living opportunity.

Targeted outreach to homeowners within a ten mile radius who have owned their homes long term and have significant equity, with emphasis on:
1. Empty nesters living in oversized or two story homes.
2. Homeowners seeking to downsize while remaining close to family.
3. Use of title data to identify and target long term owners and specific property characteristics.

Professional marketing collateral including architectural grade photography, 3-D virtual walk-through, floor plan and professionally produced walk and talk listing video focused on lifestyle, flexibility, and separation of space.

Paid YouTube and Google advertising targeting relevant age, income, and household demographics.

MLS placement to ensure broad exposure across consumer real estate platforms.

Strategy C

Owner Occupied Buyer and Hybrid Investor Marketing Strategy

Direct outreach to my database positioning the property as an affordable path to ownership for first time and move up buyers
by offsetting monthly affordability constraints through rental income from tenant occupied units or short term rentals.

Presentation of clear cash flow scenarios and debt to income examples demonstrating how rental income can materially improve purchasing power.

Collaboration with lenders in my network for joint marketing to:
1. Owner occupants.
2. Hybrid investor buyers.
3. Buyers seeking to offset debt to income ratios with rental income.

Creation of a professionally produced offering memorandum detailing income, financing options, and use cases.

Professional marketing collateral including architectural grade photography, 3-D virtual walk-through, floor plan and professionally shot and edited walk and talk listing video highlighting the financial benefits of living in one unit while generating rental income from the additional units.

Paid YouTube and Google advertising targeted to relevant demographics emphasizing affordability and long term equity growth.

Social media advertising paired with lead capture funnels offering practical guidance on how rental income can make ownership more attainable than renting.

Ongoing lead capture to expand and nurture the buyer pool throughout the marketing period.

MLS placement to ensure full syndication across major consumer real estate platforms.