The Whipple Group · Case Study
7146 E Metz St
Long Beach, CA
Sell As-Is or Update? A Sale Strategy Analysis.
1789
Sq Ft on Title
3Sale Options
$1,400,000As-Is Value
$250,000Max Value Lift
Property Snapshot
3 Bed / 2 BathLayout
1789 Sq FtLiving Area
1953Year Built
90806Zip Code
$1,400,000Current Est. Value
This property has original features typical of its era. The core question: does investing in updates generate enough additional sale price to justify the cost, the timeline, and the hassle?
Sale Options
Each path trades off differently between speed, cost, and net proceeds.
Value Calculator
Option 1 — Sell As Is
| Action Item | Est. Cost | Value Lift | Net Gain | |
|---|---|---|---|---|
| Deep clean | $1,000 | $2,000 | +$1,000 | |
| Basic landscaping cleanup | $500 | $1,000 | +$500 | |
| Totals | $1,500 | +$3,000 | +$1,500 |
Option 2 — Lipstick Facelift
| Action Item | Est. Cost | Value Lift | Net Gain | |
|---|---|---|---|---|
| Interior paint (full) | $3,500 | $10,000 | +$6,500 | |
| Exterior paint | $2,500 | $5,000 | +$2,500 | |
| New light fixtures and hardware | $1,200 | $3,000 | +$1,800 | |
| Flooring refresh (LVP) | $3,800 | $10,000 | +$6,200 | |
| Landscaping refresh | $1,500 | $4,000 | +$2,500 | |
| Deep clean and staging | $1,500 | $5,000 | +$3,500 | |
| Professional photos | $500 | $3,000 | +$2,500 | |
| Totals | $14,500 | +$40,000 | +$33,577 |
Market Conditions During Renovation
10weeks
3% / year
Market Move
+$8,077
Option 3 — Full Rehab
| Action Item | Est. Cost | Value Lift | Net Gain | |
|---|---|---|---|---|
| Kitchen remodel | $18,000 | $30,000 | +$12,000 | |
| Bathroom remodel | $8,000 | $15,000 | +$7,000 | |
| New flooring (LVP) | $4,500 | $12,000 | +$7,500 | |
| Interior/exterior paint | $5,500 | $12,000 | +$6,500 | |
| Electrical panel update | $3,500 | $5,000 | +$1,500 | |
| New HVAC system | $6,000 | $8,000 | +$2,000 | |
| Landscaping overhaul | $3,500 | $5,000 | +$1,500 | |
| Staging and photos | $2,000 | $7,000 | +$5,000 | |
| Permits and contingency | $4,000 | $0 | -$4,000 | |
| Totals | $55,000 | +$94,000 | +$55,154 |
Market Conditions During Renovation
20weeks
3% / year
Market Move
+$16,154
Option Comparison
Live totals from line items
As-Is Value$1,400,000
Option 1 — As Is
Total Cost
$1,500
Value Lift
+$3,000
Est. List Price$1,403,000
Option 2 — Facelift Best ROI
Total Cost
$14,500
Value Lift
+$40,000
Est. List Price$1,448,077
Mkt Move (10 wks)+$8,077
Option 3 — Rehab
Total Cost
$55,000
Value Lift
+$94,000
Est. List Price$1,510,154
Mkt Move (20 wks)+$16,154
Value Forecast
Projected property value over time.
$1,400,000
3.0%
5years
Year 1
$1,442,000+$42,000
Year 3
$1,529,818+$129,818
Year 5
$1,622,984+$222,984